Delay Welcome Message

The Delay Welcome Message feature lets you schedule welcome messages to new subscribers. Messages can be sent immediately, or after a set number of hours or days.

This applies to both Welcome Email and Welcome SMS messages and works consistently for all organic subscribers, regardless of how they join a campaign (import, form signup, or API).

Settings

In the Welcome Email/SMS settings, select:

• Send this email/SMS: [Immediately / X hours / X days]

NOTES:

• A subscriber’s message is canceled if they unsubscribe, are deleted, or become a referred subscriber before the scheduled send time.

• Only one scheduled Welcome Email/SMS per subscriber can exist at a time.

Send Timing

Hour-Based Delays

• Email: Sent at the next hour-aligned :00 after the delay period. Example: Subscriber added at 07:18, 1-hour delay → Email sent at 09:00.

• SMS: Sent exactly X hours after the subscriber is added. Example: Subscriber added at 07:18, 1-hour delay → SMS sent at 08:18.

Day-Based Delays

• Email: Sent on the scheduled day at the next hour-aligned :00 after the day delay. Example: Subscriber added on March 1 at 07:18, 1-day delay → Email sent on March 2 at 08:00.

• SMS: Sent on the scheduled day at 9:00 AM local country time. Example: Subscriber added on March 1 at 07:18, 1-day delay → SMS sent on March 2 at 09:00 country time.

NOTE: SMS scheduling detects country only (not state or city).

For example, any U.S. number (+1) defaults to America/New_York (Eastern Time), even if the subscriber is in a different U.S. time zone.

Changing Send Timing

If you update the Welcome Email/SMS settings after some subscribers already have scheduled messages:

• Existing subscribers remain on their original schedule.

• New subscribers follow the updated schedule.