# Goal Settings

## Referral Conversion Value

The Referral Conversion Value represents the revenue associated with a **confirmed referral** and is used as the default for each referred subscriber’s:

* Conversion Value
* Lifetime Spend

<figure><img src="https://363135598-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-LsuqexOLPOWiUrWg_Ko%2Fuploads%2FYjcuWjYj13kOHSQfTF5f%2Fimage.png?alt=media&#x26;token=45a41fc8-f45a-4d6f-ba71-8f07ac3409c0" alt=""><figcaption></figcaption></figure>

#### How It Works

The value entered here sets the default conversion value and lifetime spend unless the subscriber’s values have already been set by:

* An integration (e.g., Stripe, Hubspot)
* The API
* Manual updates via the Transactions section

If any of these sources have already populated a subscriber’s `conversion_value` or `lifetime_spend`, this default value **will not overwrite** them.

#### Updating the Default Value

You can update this value at any time by editing the input field. When updated:

* Any subscriber **without an overridden** conversion value or lifetime spend will be updated with the new default.
* Subscribers **with existing values** from integrations, API, or manual transactions **will remain unchanged**.

## Memorable Referral Links

By default, the referral links generated by ReferralHero are random alphanumeric strings like **d22c0810**.

Wouldn't it be cool if you could use the subscriber's name to make the referral link more memorable? Something like **james23b**, for example?

Luckily you can do that with just one click.\
Ok, that's a lie. It's actually two clicks.

1. Go to your campaign dashboard *> Edit Campaign > Goals*&#x20;

<figure><img src="https://363135598-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-LsuqexOLPOWiUrWg_Ko%2Fuploads%2FUepCVSWe2nG8n7aHr6RL%2Fimage.png?alt=media&#x26;token=13da1ce0-4dbe-43a7-b613-650efeabb340" alt=""><figcaption></figcaption></figure>

2. Switch on **Use name to generate referral link** (first click)&#x20;
3. Save the changes (second click)

After you enable this feature, referral codes will be generated using the subscriber's first name and a random 4 digits string (to assure uniqueness). For example:

* Subscriber's name: "James", Subscriber's referral code: "james7d52"
* Subscriber's name: "Tim Fletcher", Subscriber's referral code: "tim1a54"

ReferralHero **will NOT** use the subscriber's name and revert to the standard random string if:

1. a name is not present (obviously)
2. the name is less than four characters long (e.g: Tim or Sam)

For example, a subscriber whose name is Bo Charleston will get a standard referral link of random characters.