# Active Visitors

The **Active Visitors** section provides insights into your website traffic, including visitors referred by your existing subscribers as well as overall visitor activity. This section helps you track the performance and effectiveness of your referral program in generating traffic and acquiring new subscribers.

### Metrics

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1. Unique Visitors: This metric encompasses the total number of visitors in your campaign. This reflects the count of unique individuals who have visited your website.
2. Referred Visitors: This metric represents the total number of all-time referred visitors in your campaign. It reflects the number of unique individuals who visited your website through a referral link.
3. Referred Visits: This metric represents the total number of all-time referred visits in your campaign. It indicates the number of times visitors arrived at your website through a referral link.
4. Referrals: This metric represents the total number of all-time referred subscribers in your campaign. It tracks the number of individuals who signed up as subscribers through a referral link.
5. Visitor Rate: The Visitor Rate is the percentage of all-time subscribers who generated at least one referred visitor. It helps you understand the effectiveness of your subscribers in driving traffic to your website.
6. Conversion Rate: The Conversion Rate is the percentage of all-time referred visitors who converted to become referred subscribers. It provides insights into the conversion performance of your referral program

### Graph and Data Visualization

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This section includes a graph that visualizes the trends of unique visitors, referred visitors, referred visits and referrals over time. Users can select different timeframes (1 month, 6 months, 1 year, 2 years, or all) and choose to view the data on a daily, weekly, or monthly basis. This graph allows you to analyze the growth and performance of your referral program across different periods. Additionally, you have the option to export the graph and data as a CSV file, enabling further analysis and integration with other tools.

### Top Referred Pages

<figure><img src="/files/xK1pO6UmnYs9i0h2uXFq" alt=""><figcaption></figcaption></figure>

This section provides a list of the top visited pages, providing an overview of the landing pages that significantly contribute to the traffic generated by your referral program.


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