> For the complete documentation index, see [llms.txt](https://support.referralhero.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.referralhero.com/campaign-management/analytics/email-automations.md).

# Email Automations

The Email Automations Analytics page gives you visibility into how your automated campaign emails are performing across all campaigns.

Email automations are ReferralHero’s built-in, behavior-triggered emails that keep subscribers informed, engaged, and rewarded throughout your referral campaigns.

This page helps you track:

* Which email automations are being triggered (e.g., Welcome, Participation, Reward emails)
* How subscribers engage with your emails (opens, clicks, bounces, unsubscribes)
* Where disengagement happens (unsubscribes by email type)

By reviewing these metrics, you can evaluate campaign performance, identify areas for improvement, and maintain a healthy subscriber list.

### Automations Chart

The Automations Chart provides a visual overview of email activity. At the top of the chart, you can:

* Select whether to view all campaigns or focus on a specific campaign.
* Filter by time ranges → 1W, 1M, 3M, 6M, 1Y
* Use a custom date picker
* X-axis (horizontal): Email activity types → `emails_sent`, `emails_opened`, `emails_bounced`, `emails_spam_complaints`, `emails_clicked`, `unsubscribed`, `email_dashboard_views`
* Y-axis (vertical): Count of emails per activity
* Hover details (tooltips): Show a breakdown by email type.

<figure><img src="/files/qWxD5HeJiJtP3bIuvEEq" alt=""><figcaption></figcaption></figure>

This lets you quickly compare how different automations perform relative to each other across campaigns.

### Email Analytics

The Email Analytics section shows detailed reports for each automation type, grouped into three categories:

* **Welcome Emails** → Welcome, Referral Welcome, Pending Welcome, Follow-Up, Activation, Quick Add Invite
* **Participation Emails** → First Referral, Referral, Referral Visitor, Milestone, Reminder
* **Reward Emails** → Include all reward emails enabled in the account

Each email type includes metrics updated daily:

* **Sent** → Total emails delivered
* **Opened** → How many were opened
* **Bounced** → Failed deliveries
* **Unsubscribed** → Count and % of recipients who opted out
* **Clicks** → Click-throughs on links inside the email
* **Clicks to Dashboard** → Clicks on the *advocate\_dashboard* link from that specific email

<figure><img src="/files/a1M57OgSyq7yU3rItDaY" alt=""><figcaption></figcaption></figure>

### Unsubscribers Tracking

The Unsubscribers Tracking section shows a log of subscribers who opted out of campaign emails, helping you monitor disengagement and compliance.

* **Calendar filter** → Select the date range you want to review.
* **Table view** → Lists:
  * Subscriber name and email
  * Unsubscribe date
  * Email type they opted out from
* **Visit profile link** → Access the subscriber’s details and campaign activity.

<figure><img src="/files/NkdGSZEgaI6V8s5qYz3J" alt=""><figcaption></figcaption></figure>

### Features Impacted

Automations Analytics provides visibility into the following areas of your campaign:

* **Welcome flows** → triggered for new subscribers after they complete a conversion event
* **Participation flows** → triggered when advocates generate referral activity
* **Reward flows** → triggered to subscribers when rewards are unlocked, delivered, or promoted
* **Unsubscribes** → tracks opt-outs from any campaign email