> For the complete documentation index, see [llms.txt](https://support.referralhero.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.referralhero.com/campaign-management/analytics/sms-automations.md).

# SMS Automations

The SMS Automations Analytics page gives you visibility into how your automated campaign SMS messages are performing across all campaigns.

SMS automations are ReferralHero’s behavior-triggered text messages that keep subscribers informed, engaged, and rewarded throughout your referral campaigns.

This page helps you track:

* Which SMS automations are being triggered
* SMS delivery success and failures
* Subscriber engagement with SMS messages
* SMS opt-outs (unsubscribes)

### Automations Chart

The SMS Automations Chart provides a visual overview of SMS activity across your campaigns. At the top of the chart, you can:

* Select whether to view all campaigns or focus on a specific campaign.
* Filter by time ranges → 1W, 1M, 3M, 6M, 1Y
* Use a custom date picker
* X-axis (horizontal): SMS activity types → `sent`, `delivered`, `failed`, `unsubscribe`, `sms_dashboard_views`
* Y-axis (vertical): Count of SMS messages per activity
* Hover details (tooltips): Show a breakdown by SMS type.

<figure><img src="/files/i2v4D9KHy0D5obWDBTHo" alt=""><figcaption></figcaption></figure>

### SMS Analytics

The SMS Analytics section shows detailed performance metrics for each SMS automation type. Reports are grouped into three categories.

* **Welcome SMS** → Welcome, Referral Welcome, Pending Welcome, Follow-Up, Activation, Quick Add Invite
* **Participation SMS** → First Referral, Referral, Referral Visitor, Milestone, Reminder
* **Reward SMS** → Include all reward SMS messages enabled in the account

Each SMS automation type includes the following metrics, updated daily and aligned with standard Twilio reporting:

* **Sent** → Total SMS messages sent
* **Delivered** → SMS messages successfully delivered
* **Failed** → SMS messages that were not delivered
* **Unsubscribed** → Subscribers who opted out via SMS
* **Clicks to Dashboard** → Clicks on the *advocate\_dashboard* link from that specific SMS

<figure><img src="/files/YgrvktJcVqDApDyzhE7E" alt=""><figcaption></figcaption></figure>

### Unsubscribers Tracking

The Unsubscribers Tracking section shows a log of subscribers who opted out of SMS communications.

* **Calendar filter** → Select the date range you want to review.
* **Table view** → Lists:
  * Subscriber name and unique identifier
  * Unsubscribe date
  * SMS type they opted out from
* **Visit profile link** → Access the subscriber’s details and campaign activity.

<figure><img src="/files/MlowkwtSORmtN4dn2cHH" alt=""><figcaption></figcaption></figure>