# Active Visitor Profile

ReferralHero offers a unique data tracking feature that allows for anonymous visitor tracking. 

### Referred Visitors

Under the **Subscribers** section, select **Active Visitors** from the Group filter to view the list of active referred visitors.

<figure><img src="/files/y95ajKkw8lBmpAze0eHP" alt=""><figcaption></figcaption></figure>

### Non-Referred Visitors

Non-referred visitors can be viewed in a separate tab, **Non-Referred Visitors.**&#x20;

<figure><img src="/files/MTXW5LljO8dosZwM3v8X" alt=""><figcaption></figcaption></figure>

✅ Learn more in the [Website Referral Analysis](https://support.referralhero.com/campaign-builder/templates/website-referral-analysis#active-visitor-profiles) section.

### Visitor Profile

An anonymous visitor profile is created for anyone who visits your website either directly or via a referral link, or who is cookied but not yet a subscriber. Once they opt-in, their profile is updated to a Subscriber profile.

In addition to the existing data fields, two new fields have been added to the anonymous Visitor/Subscriber profile: landing page and subscribe page. The page URL the anonymous visitor visits before becoming a Subscriber is also available in the profile activity log.

<figure><img src="/files/ujhArtYpv5eMohzeBHyf" alt=""><figcaption></figcaption></figure>

{% hint style="success" %}
**NOTE:** Visitor profiles are not considered subscribers and therefore, they are not counted towards the subscriber limit.
{% endhint %}

### Referred Visitor Activity Feed

The activity feed for Subscribers now includes new traffic referral link clicks and a link to the anonymous referred visitor profile. This allows admins to see the progress of their referrals and track which referred visitors are generating the most traffic.

<figure><img src="/files/JSRLKSUgHrnz6B8cYoyr" alt=""><figcaption></figcaption></figure>


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