# Subscriber Profile
Each subscriber in your campaign has a profile page that tracks their activity, personal details, and eligibility for rewards. Profiles are automatically created when a person signs up (organically or via referral) and updated in real time as they engage with your campaign.
## Global Subscriber vs Campaign Subscriber
When someone enters your system, their information is stored at two levels:
* **Global Subscriber**
* Represents the *person* across all campaigns
* Identified by a constant **Global Subscriber ID** (e.g., `gsub_ff802dc19549`)
* Stores global data like name, email, tags, verification, wallet details, etc
* Can be linked to one or more campaign profiles
* **Campaign Subscriber**
* Represents that same person *within a specific campaign*
* Identified by a unique **Campaign Subscriber ID** (e.g., `sub_bd0ed699b77a`)
* Stores campaign-specific data such as referral status, rewards, rank, conversion values, etc
* A new Campaign Subscriber ID is generated for each campaign the person joins, but all are tied back to the same Global Subscriber
{% hint style="success" %}
Think of it like this:
* Global Subscriber = the person
* Campaign Subscriber = the person’s role in one campaign
{% endhint %}
## Subscriber Type
Subscribers can have two different Types:
* Non-Referral: A person who signs up directly, is imported, or is synced via integrations into your campaign
* Referral: A person who first clicks a unique referral link and then signs up
## Referral Status
Referral Status shows how far a referred subscriber has progressed through your conversion funnel. This makes it easy to segment, analyze, and trigger automations.
Referral statuses vary depending on how many **conversion events** your campaign tracks:
* **One conversion event**
* Status: **Confirmed**
* Example: A giveaway signup. The referred subscriber is marked Confirmed immediately when they join
* **Two conversion events**
* Statuses: **Pending → Confirmed**
* Example: An e-commerce flow. Referral signs up (Pending), then makes a purchase (Confirmed)
* **Three conversion events**
* Statuses: **Pending → Unconfirmed → Confirmed**
* Example: A SaaS funnel. Referral signs up (Pending), starts a trial (Unconfirmed), then becomes a paying customer (Confirmed)
Referrals can also be marked as **Unqualified**, which is a non-linear status regardless of the number of conversion events configured.
## Profile Sections
The subscriber profile is divided into several sections:
### Global Subscriber Menu
At the top right corner of the profile page, you’ll find a three-dot menu with the following options:
1. **Edit info** – Edit the subscriber’s primary identifier
2. **Export** – Export the subscriber’s details
3. **Flag all referrals as High Risk** – When checked, marks this subscriber and all their existing and future referrals as high risk
4. **Block referral URL** – When a subscriber is blocked, their referral URL is fully disabled
5. **Delete subscriber** – Deletes the global subscriber associated with the **Global Subscriber ID** (e.g., `gsub_ff802dc19549`)
{% hint style="warning" %}
**IMPORTANT:** If a subscriber exists in multiple campaigns, deleting them here will delete the **global subscriber**, meaning their profiles across ***all campaigns*** will be removed.
{% endhint %}
### Global Profile Overview
Just below the **Global Subscriber menu**, you will find the following data:
* **Name** and **Unique Identifier**
* **Referral link** – Unique referral link for the selected campaign
* **Download QR code** – Scannable code pointing to their referral link
* **Visitor count** – How many people clicked their link (across all campaigns)
* **Referral counts** – Number of Pending, Unconfirmed, and Confirmed referrals (across all campaigns)
* **Points** – Accumulated points (if [points-based systems](https://support.referralhero.com/campaign-builder/goal/goal-type#conversion-events--social-actions) are enabled)
* **Generated revenue** – Total revenue attributed to this subscriber’s referrals
* **Commission pending** – Total commission earned but not yet paid out
* **Commission paid** – Total commission that has already been successfully paid out
* **High Risk flag** – Indicator if fraud detection has flagged this profile
### Personal Info Section
The Personal Info panel contains global fields that apply across all campaigns, including:
* **Name**
* **Global Subscriber ID** – Unique ID across all campaigns
* **Email**
* **Phone number**
* **Web3 Wallet Address / Crypto Wallet Provider**
* **Tags** – Labels for segmentation (across all campaigns)
* **Verified** – Shows whether the subscriber has been verified (email/SMS). If verification is not enabled in the Unique Identifier settings of the Campaign Builder, this defaults to `True`
* **Extra fields** – Up to four custom fields can be added
* **Option field** – Value selected from the *Option Field* dropdown in the signup widget
* **Address / Country / City**
### Campaign Info Section
Just below the **Global Profile Overview**, you’ll see a horizontal list of campaign tabs. These represent all the campaigns the subscriber is part of.
* By default, the first campaign is selected
* Clicking another campaign tab will update the **Campaign Info** panel with the subscriber’s data specific to that campaign
At the top right corner of the Campaign Info panel is the **Campaign Subscriber** menu (three-dot menu). Options include:
1. **Edit info** – Edit the subscriber’s global or campaign-level info
2. **Profile link** – Access the subscriber’s public profile link
3. **Delete subscriber** – Deletes this campaign subscriber (associated with the Campaign Subscriber ID)
{% hint style="warning" %}
**IMPORTANT:** Deleting here only removes the subscriber from the **current campaign**. If they belong to other campaigns, those profiles remain.
{% endhint %}
The **Campaign Info** panel displays campaign-specific data, such as:
* **Campaign Name**
* **Type** – *Referral* for referred subscribers. For non-referrals, this field is left blank
* **Referred status** – Only available for referred subscribers (Pending, Unconfirmed, or Confirmed)
* **Added on** – Date the subscriber joined the campaign
* **Referral code** – Unique code attached to their referral link
* **Conversion value** – Value of the first transaction synced to ReferralHero
* **Conversion category** – Conversion category synced to ReferralHero
* **Lifetime spend** – Sum of all transaction values
* **Transaction ID** – ID of the first conversion transaction
* **Eligible Rewards** – Rewards the subscriber is eligible for
* **Position** – Their rank in the campaign leaderboard
* **Campaign Subscriber ID** – Campaign-level subscriber ID
* **Device / OS Type / Screen Size** – Technical info from their signup visit
* **IP address** – IP address from their signup visit
* **Source** – Where the visit came from
* **Landing Page / Subscribe Page URLs**
* **Email Unsubscribed** – Current email subscription status
* **SMS Unsubscribed** – Current SMS subscription status
### Activity Panels
Subscriber profiles also include expandable panels with campaign activity:
* **Referred Visitors** – Visitors who clicked this subscriber’s referral link
* **Referred Subscribers** – People who signed up using their referral link
* **Rewards Unlocked** – Individual rewards unlocked
* **Group Payout Rewards** – Rewards grouped into bulk payouts
* **Timeline Log** – Chronological log of activity and edits. Can be sorted newest → oldest or vice versa, and filtered by date
## Editing the Primary Identifier
The primary identifier can be edited at both the global and campaign levels. The impact of editing depends on where the change is made:
* **Global-level edits**
* Editing the primary identifier via the global-level **Edit info** option (located in the top-right corner of the profile page) updates the identifier across *all* associated campaign profiles
* This ensures the subscriber remains linked to the same global profile across campaigns
* **Campaign-level edits**
* Editing the primary identifier via the campaign-level **Edit info** option (in the Campaign Info panel) updates the identifier only within that specific campaign profile
* This breaks the link to the original global profile, causing the campaign subscriber to become disassociated
* **When two global subscribers exist**
* If you attempt to update a global subscriber’s identifier (via the global-level Edit) to one already in use by another global subscriber, the update will fail and return the error:\
\&#xNAN;*“Update failed: unique identifier already exists”*
* If you update a campaign subscriber’s identifier (via the campaign-level Edit) to match another global subscriber’s identifier, the two records will merge into a single global subscriber
---
# Agent Instructions: Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.
Perform an HTTP GET request on the current page URL with the `ask` query parameter:
```
GET https://support.referralhero.com/campaign-management/subscribers/subscriber-profile.md?ask=
```
The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.
Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.