Reward Types

ReferralHero supports four types of rewards to help you design flexible and effective referral programs. Each reward type serves a different purpose and is suited for specific campaign strategies.

Available Reward Types

Reward Types	What it is	Who gets it	Where it applies	Example
Conversion Bonuses	Conversion Bonuses are unlocked when a subscriber completes a conversion event (e.g. signs up, makes a purchase, books a demo).	The person who completes the conversion event receives the reward.	Available in both referral-based and points-based campaigns.	A referred user signs up—this triggers a Conversion Bonus that is rewarded to the referred user.
Rewards for Advocates	These rewards are unlocked when a subscriber (the advocate) refers someone who goes on to complete a conversion event.	The advocate who referred the new subscriber.	Available in referral-based campaigns.	An advocate receives a gift card after 3 of their referrals complete a conversion event such as signing up or making a purchase.
Rewards for Subscribers	These are points-based rewards unlocked when a subscriber earns a specific number of points. Points can be accumulated through conversion events and social actions (e.g. sharing on social media, referring friends).	Any subscriber who reaches the required number of points.	Available in points-based campaigns.	A subscriber earns 100 points by referring friends and sharing content on Twitter. They then unlock a reward such as a discount code.
Manual Rewards	Manually triggered rewards granted by an admin via the dashboard or API. These rewards are not automatically unlocked through system rules. Manual Rewards support two configurations: Promoted Rewards – triggered when a subscriber is promoted (e.g. leaderboard winners or ranked selections) One-Off Rewards – manually granted one-time rewards not tied to promotion or ranking	Any subscriber, manually selected by the admin.	Available in both referral-based and points-based campaigns.	Promoted: You reward the top 5 subscribers in a weekly leaderboard One-Off: You grant a one-time reward to a specific user for exceptional contribution

Manual Reward Configurations

Manual Rewards can be configured based on how and why they are granted.

Promoted Rewards

Typical use cases include leaderboard competitions or ranked campaigns where top performers are selected and rewarded.

✅ Learn more in the Manual Rewards for Promoted Winners section.

One-Off Rewards

One-Off Rewards are manually granted rewards that are not tied to promotion, ranking, or automated rules.

They are used when an admin wants to issue a single, non-repeating reward to a specific subscriber outside of structured campaign logic.

Where to trigger One-Off Rewards:

One-Off Rewards can be issued from the following locations:

1. Subscriber Profile (Campaign Info section)

   • Go to the Campaign Info section

   • Click the 3-dot menu

   • Select Send One-Off Reward to issue a reward

2. Subscriber Profile (Rewards Unlocked section)

   • Navigate to the Rewards Unlocked section

   • Click Send One-Off Reward to manually assign a reward

3. Reward Logs page

   • Go to Reward Logs

   • Click Send One-Off Reward button to manually create and issue a reward

4. REST API

   • Issue One-Off Rewards programmatically using the Trigger Manual Rewards endpoint

Summary:

• Conversion Bonuses reward the action-taker (e.g. the referred user).

• Rewards for Advocates incentivize those who successfully refer others.

• Rewards for Subscribers drive ongoing participation through a points-based system.

• Manual Rewards give admins full flexibility to reward engagement outside automated triggers.

• All rewards will appear in the Reward Logs section, along with their current Reward Status (e.g. Pending, Sent, Canceled, etc).

Reward Availability by Campaign Goal Type

Campaign Type	Conversion Bonuses	Rewards for Advocates	Rewards for Subscribers	Manual Rewards
Referral-based (conversion only)	✅	✅	❌	✅
Points-based (conversion + social)	✅	❌	✅	✅