Reward Types

ReferralHero supports four types of rewards to help you design flexible and effective referral programs. Each reward type has its own purpose and is suited for different campaign strategies.

Available Reward Types

Reward Types	What it is	Who gets it	Where it applies	Example
Conversion Bonuses	Conversion Bonuses are unlocked when a subscriber completes a conversion event (e.g. signs up, makes a purchase, books a demo).	The person who completes the conversion event receives the reward.	Available in both referral-based and points-based campaigns.	A referred user signs up—this triggers a Conversion Bonus that is rewarded to the referred user.
Rewards for Advocates	These rewards are unlocked when a subscriber (the advocate) refers someone who goes on to complete a conversion event.	The advocate who referred the new subscriber.	Available in referral-based campaigns.	An advocate receives a gift card after 3 of their referrals complete a conversion event such as signing up or making a purchase.
Rewards for Subscribers	These are points-based rewards unlocked when a subscriber earns a specific number of points. Points can be accumulated through conversion events and social actions (e.g. sharing on social media, referring friends).	Any subscriber who reaches the required number of points.	Available in points-based campaigns.	A subscriber earns 100 points by referring friends and sharing content on Twitter. They then unlock a reward such as a discount code.
Manual Rewards	Manual rewards are not triggered automatically. They must be awarded manually by an admin from the dashboard or via API. Ideal for contests, leaderboard winners, or custom actions (e.g. leaving a review, attending an event).	Any subscriber, manually selected by the admin.	Available in both referral-based and points-based campaigns.	You manually reward the top 3 subscribers on your leaderboard at the end of the month.

Summary:

• Conversion Bonuses reward the action-taker (e.g. the referred user).

• Rewards for Advocates incentivize those who successfully refer others.

• Rewards for Subscribers drive ongoing participation through a points-based system.

• Manual Rewards give admins full flexibility to reward engagement outside automated triggers.

• All rewards will appear in the Reward Logs section, along with their current Reward Status (e.g. Pending, Sent, Canceled, etc).

Reward Availability by Campaign Goal Type

Campaign Type	Conversion Bonuses	Rewards for Advocates	Rewards for Subscribers	Manual Rewards
Referral-based (conversion only)	✅	✅	❌	✅
Points-based (conversion + social)	✅	❌	✅	✅