> For the complete documentation index, see [llms.txt](https://support.referralhero.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.referralhero.com/campaign-builder/rewards/reward-types.md).

# Reward Types

ReferralHero supports four types of rewards to help you design flexible and effective referral programs. Each reward type serves a different purpose and is suited for specific campaign strategies.

<figure><img src="/files/jRPKQUC4F3I2CWM8VGEE" alt=""><figcaption></figcaption></figure>

## Available Reward Types

<table><thead><tr><th width="130.05718994140625">Reward Types</th><th width="239.2879638671875">What it is</th><th>Who gets it</th><th>Where it applies</th><th>Example</th></tr></thead><tbody><tr><td><strong>Conversion Bonuses</strong></td><td>Conversion Bonuses are unlocked when a subscriber completes a conversion event (e.g. signs up, makes a purchase, books a demo).</td><td>The <strong>person who completes the conversion event</strong> receives the reward.</td><td>Available in both <strong>referral-based</strong> and <strong>points-based</strong> campaigns.</td><td>A referred user signs up—this triggers a Conversion Bonus that is rewarded to the referred user.</td></tr><tr><td><strong>Rewards for Advocates</strong></td><td>These rewards are unlocked when a subscriber (the advocate) refers someone who goes on to complete a conversion event.</td><td>The <strong>advocate</strong> who referred the new subscriber.</td><td>Available in <strong>referral-based</strong> campaigns.</td><td>An advocate receives a gift card after 3 of their referrals complete a conversion event such as signing up or making a purchase.</td></tr><tr><td><strong>Rewards for Subscribers</strong></td><td>These are points-based rewards unlocked when a subscriber earns a specific number of points. Points can be accumulated through conversion events and social actions (e.g. sharing on social media, referring friends).</td><td><strong>Any subscriber</strong> who reaches the required number of points.<br></td><td>Available in <strong>points-based</strong> campaigns.</td><td>A subscriber earns 100 points by referring friends and sharing content on Twitter. They then unlock a reward such as a discount code.</td></tr><tr><td><strong>Manual Rewards</strong></td><td><p>Manually triggered rewards granted by an admin via the dashboard or API. These rewards are not automatically unlocked through system rules.</p><p></p><p>Manual Rewards support two configurations:</p><ul><li><strong>Promoted Rewards</strong> – triggered when a subscriber is promoted (e.g. leaderboard winners or ranked selections)</li><li><strong>One-Off Rewards</strong> – manually granted one-time rewards not tied to promotion or ranking</li></ul></td><td><strong>Any subscriber</strong>, manually selected by the admin.<br></td><td>Available in <strong>both referral-based</strong> and <strong>points-based</strong> campaigns.</td><td><p></p><p><strong>Promoted</strong>: You reward the top 5 subscribers in a weekly leaderboard </p><p></p><p><strong>One-Off</strong>: You grant a one-time reward to a specific user for exceptional contribution</p></td></tr></tbody></table>

### Manual Reward Configurations

Manual Rewards can be configured based on how and why they are granted.

#### Promoted Rewards

Typical use cases include leaderboard competitions or ranked campaigns where top performers are selected and rewarded.

✅ Learn more in the [Manual Rewards for Promoted Winners](https://support.referralhero.com/campaign-builder/templates/contest#manual-rewards-for-promoted-winners) section.

#### One-Off Rewards

One-Off Rewards are manually granted rewards that are not tied to promotion, ranking, or automated rules.

They are used when an admin wants to issue a single, non-repeating reward to a specific subscriber outside of structured campaign logic.

**Where to trigger One-Off Rewards:**

One-Off Rewards can be issued from the following locations:

1. **Subscriber Profile (Campaign Info section)**
   * Go to the Campaign Info section
   * Click the 3-dot menu
   * Select *Send One-Off Reward* to issue a reward
2. **Subscriber Profile (Rewards Unlocked section)**
   * Navigate to the Rewards Unlocked section
   * Click *Send One-Off Reward* to manually assign a reward
3. **Reward Logs page**
   * Go to Reward Logs
   * Click *Send One-Off Reward* button to manually create and issue a reward
4. **REST API**
   * Issue One-Off Rewards programmatically using the Trigger Manual Rewards endpoint

{% hint style="success" %}
**Summary:**

* **Conversion Bonuses** reward the action-taker (e.g. the referred user).
* **Rewards for Advocates** incentivize those who successfully refer others.
* **Rewards for Subscribers** drive ongoing participation through a points-based system.
* **Manual Rewards** give admins full flexibility to reward engagement outside automated triggers.
* All rewards will appear in the **Reward Logs** section, along with their current **Reward Status** (e.g. Pending, Sent, Canceled, etc).
  {% endhint %}

## Reward Availability by Campaign Goal Type

| Campaign Type                      | Conversion Bonuses | Rewards for Advocates | Rewards for Subscribers | Manual Rewards |
| ---------------------------------- | :----------------: | :-------------------: | :---------------------: | :------------: |
| Referral-based (conversion only)   |          ✅         |           ✅           |            ❌            |        ✅       |
| Points-based (conversion + social) |          ✅         |           ❌           |            ✅            |        ✅       |