Goal Type

ReferralHero supports two primary goal types. Choosing the right one depends on whether you want to reward advocates strictly for conversions or encourage additional engagement through a points-based system.

Conversion Events only

Use a referral-based system to reward advocates when their referrals complete a key action—such as signing up, making a purchase, or booking a demo.

Example: Jane refers Tom. Tom signs up for a webinar. Jane earns a reward.

Conversion Events + Social Actions

Use a points-based system to reward advocates for both referral conversions and extra actions, such as:

• Sharing your campaign

• Joining your social accounts

• Earning points from multi-level referrals

Advocates accumulate points and unlock rewards as they hit specific thresholds.

NOTE: When this goal type is selected, an additional section called “Points” appears in the campaign builder side menu. This is where you define how many points each action is worth.

Example: Jane earns:

• 10 points for referring a paid customer

• 10 points for joining your Telegram group

• 5 points when her level-two referral signs up

Jane’s points accumulate and unlock rewards as she reaches certain thresholds.

What This Affects:

1. How rewards are triggered

   1. Referral-based goal: Rewards are triggered when a referred user completes a key conversion action (e.g., signup, purchase)

   2. Points-based goal: Rewards are unlocked when an advocate accumulates enough points from referrals and/or social actions

2. What subscribers see

   1. Referral-based goal: Dashboards show the number of successful referrals

   2. Points-based goal: Dashboards display accumulated points, and available actions to earn more points

Important: Once a campaign is launched, changing the goal type may reset your subscribers’ progress. Make sure to choose the right type based on your campaign objectives.