> For the complete documentation index, see [llms.txt](https://support.referralhero.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.referralhero.com/campaign-builder/goal/goal-type.md).

# Goal Type

ReferralHero supports two primary goal types. Choosing the right one depends on whether you want to reward advocates strictly for conversions or encourage additional engagement through a points-based system.

## **Conversion Events only**

Use a **referral-based system** to reward advocates when their referrals complete a key action—such as signing up, making a purchase, or booking a demo.

<figure><img src="/files/z0rJpVuzr9poPfNsSL5X" alt=""><figcaption></figcaption></figure>

Example:
\
Jane refers Tom. Tom signs up for a webinar. Jane earns a reward.

## **Conversion Events + Social Actions**

Use a **points-based system** to reward advocates for both referral conversions and extra actions, such as:

* Sharing your campaign
* Joining your social accounts
* Earning points from multi-level referrals

Advocates accumulate points and unlock rewards as they hit specific thresholds.

<figure><img src="/files/WWN5wR0XocHLYc7AdgM9" alt=""><figcaption></figcaption></figure>

{% hint style="success" %}
**NOTE:** When this goal type is selected, an additional section called **“Points”** appears in the campaign builder side menu. This is where you define how many points each action is worth.
{% endhint %}

Example:\
Jane earns:

* 10 points for referring a paid customer
* 10 points for joining your Telegram group
* 5 points when her level-two referral signs up

Jane’s points accumulate and unlock rewards as she reaches certain thresholds.

#### **What This Affects:**

1. How rewards are triggered
   1. **Referral-based goal:** Rewards are triggered when a referred user completes a key conversion action (e.g., signup, purchase)
   2. **Points-based goal:** Rewards are unlocked when an advocate accumulates enough points from referrals and/or social actions&#x20;
2. What subscribers see
   1. **Referral-based goal:** Dashboards show the number of successful referrals
   2. **Points-based goal:** Dashboards display accumulated points, and available actions to earn more points

<figure><img src="/files/c4Rnopw9iN8VKPRxafVp" alt="" width="375"><figcaption></figcaption></figure>

{% hint style="warning" %}
**Important:** Once a campaign is launched, changing the goal type may reset your subscribers’ progress. Make sure to choose the right type based on your campaign objectives.
{% endhint %}