# Goal Type

ReferralHero supports two primary goal types. Choosing the right one depends on whether you want to reward advocates strictly for conversions or encourage additional engagement through a points-based system.

## **Conversion Events only**

Use a **referral-based system** to reward advocates when their referrals complete a key action—such as signing up, making a purchase, or booking a demo.

<figure><img src="https://363135598-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-LsuqexOLPOWiUrWg_Ko%2Fuploads%2FZyYwsUcICepPFS15agA9%2Fimage.png?alt=media&#x26;token=d72727f1-2007-444b-afb7-fae0bff55630" alt=""><figcaption></figcaption></figure>

Example:
\
Jane refers Tom. Tom signs up for a webinar. Jane earns a reward.

## **Conversion Events + Social Actions**

Use a **points-based system** to reward advocates for both referral conversions and extra actions, such as:

* Sharing your campaign
* Joining your social accounts
* Earning points from multi-level referrals

Advocates accumulate points and unlock rewards as they hit specific thresholds.

<figure><img src="https://363135598-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-LsuqexOLPOWiUrWg_Ko%2Fuploads%2F4WiRcchuq4MYCUoFRojG%2Fimage.png?alt=media&#x26;token=56b0b0e7-b4f7-4d8d-9cdc-8a39758d55ba" alt=""><figcaption></figcaption></figure>

{% hint style="success" %}
**NOTE:** When this goal type is selected, an additional section called **“Points”** appears in the campaign builder side menu. This is where you define how many points each action is worth.
{% endhint %}

Example:\
Jane earns:

* 10 points for referring a paid customer
* 10 points for joining your Telegram group
* 5 points when her level-two referral signs up

Jane’s points accumulate and unlock rewards as she reaches certain thresholds.

#### **What This Affects:**

1. How rewards are triggered
   1. **Referral-based goal:** Rewards are triggered when a referred user completes a key conversion action (e.g., signup, purchase)
   2. **Points-based goal:** Rewards are unlocked when an advocate accumulates enough points from referrals and/or social actions&#x20;
2. What subscribers see
   1. **Referral-based goal:** Dashboards show the number of successful referrals
   2. **Points-based goal:** Dashboards display accumulated points, and available actions to earn more points

<figure><img src="https://363135598-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-LsuqexOLPOWiUrWg_Ko%2Fuploads%2FZTSHFOgMAaKrBStlIOVu%2Fimage.png?alt=media&#x26;token=0e0cc6ae-3770-4c31-93ff-217a06b79220" alt="" width="375"><figcaption></figcaption></figure>

{% hint style="warning" %}
**Important:** Once a campaign is launched, changing the goal type may reset your subscribers’ progress. Make sure to choose the right type based on your campaign objectives.
{% endhint %}