> For the complete documentation index, see [llms.txt](https://support.referralhero.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.referralhero.com/campaign-builder/goal/goal-type.md).
# Goal Type
ReferralHero supports two primary goal types. Choosing the right one depends on whether you want to reward advocates strictly for conversions or encourage additional engagement through a points-based system.
## **Conversion Events only**
Use a **referral-based system** to reward advocates when their referrals complete a key action—such as signing up, making a purchase, or booking a demo.
Example:
\
Jane refers Tom. Tom signs up for a webinar. Jane earns a reward.
## **Conversion Events + Social Actions**
Use a **points-based system** to reward advocates for both referral conversions and extra actions, such as:
* Sharing your campaign
* Joining your social accounts
* Earning points from multi-level referrals
Advocates accumulate points and unlock rewards as they hit specific thresholds.
{% hint style="success" %}
**NOTE:** When this goal type is selected, an additional section called **“Points”** appears in the campaign builder side menu. This is where you define how many points each action is worth.
{% endhint %}
Example:\
Jane earns:
* 10 points for referring a paid customer
* 10 points for joining your Telegram group
* 5 points when her level-two referral signs up
Jane’s points accumulate and unlock rewards as she reaches certain thresholds.
#### **What This Affects:**
1. How rewards are triggered
1. **Referral-based goal:** Rewards are triggered when a referred user completes a key conversion action (e.g., signup, purchase)
2. **Points-based goal:** Rewards are unlocked when an advocate accumulates enough points from referrals and/or social actions
2. What subscribers see
1. **Referral-based goal:** Dashboards show the number of successful referrals
2. **Points-based goal:** Dashboards display accumulated points, and available actions to earn more points
{% hint style="warning" %}
**Important:** Once a campaign is launched, changing the goal type may reset your subscribers’ progress. Make sure to choose the right type based on your campaign objectives.
{% endhint %}
---
# Agent Instructions
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## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.
Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:
```
GET https://support.referralhero.com/campaign-builder/goal/goal-type.md?ask=&goal=
```
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`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.
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Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.