How to send coupon codes
With ReferralHero you can easily send your subscribers unique coupon codes.
We've built our system to be super flexible, which means you can decide when your subscribers will receive their coupon code (eg: when they sign up, when they invite a specific amount of friends, etc).
This solves the problem of sending coupon codes to incentivize referrals whilst also making sure that the same code is not used multiple times.
All you need to do is to upload your coupon codes and using a special merge tag in your emails.
In this support article, we'll guide you through a step-by-step example.
Importing the coupon codes
Let's say you want to give away 10% discount codes to people who invite 2 friends, and 50% discount codes to people who invite 5 friends.
The first thing we need to do is to upload the coupon codes.
We are going to create a CSV file with one single column "code", which will contain the coupon codes.
You can use a coupon codes generator website like Voucherify. Don't forget to import these coupon codes onto your platform (eg: Shopify, Eventbrite, etc). We recommend importing at least 1,000 codes.
Of course, each code must be unique. You can download an example CSV file here.
Go to "Settings > Coupons" and click on the green button "New coupon group".
In that page, give a name to this Coupon Group (we suggest something descriptive; eg: 10% OFF) and upload the CSV file.
After you click on "Upload" your coupons will be processed and imported. You will receive an email when the import is finished.
Since we are going to give away two types of coupon codes (10% OFF and 50% OFF), we will also need to repeat the process for the 50% discount codes.
Sending the coupon codes
To send the coupon code we simply need to use the right merge tag in the email.
First, let's create a new bonus by going to your campaign dashboard > Edit campaign > Rewards and clicking on the button "New reward".
In that page, enter the reward name and description, switch on the option to "Notify subscribers when they unlock this reward" and finally switch on "Send a coupon code". From the drop-down menu, we can choose the Coupon Group from which the coupon code will be picked.
Since we are going to give away 10% discount codes with this bonus, it makes sense to select that group.
The last thing we need to do is to use the merge tag %coupon% wherever we want the coupon code to appear in the email.
Done. Now, when our subscribers refer 2 friends they will receive a unique coupon code they can use on our platform.
When a coupon code is sent via email, it's removed from the list of available coupons. This effectively means that each coupon code can only be sent once. When there are 50 coupons left, we will send you an email so that you can import new codes.
Does this feature work with the other Automation emails?
Yes. Coupons are not an exclusive feature of Bonuses. You can also send coupon codes with Automation emails, eg: Welcome email (a coupon code for signing up), Referral email (a new coupon code for each referral), etc.