Automations

Automation emails are our built-in, behaviour-triggered automated emails to communicate with your subscribers and keep them engaged. ReferralHero comes with 8x automations emails (the most in the industry) with more coming soon.

• Welcome email The Welcome email is sent to subscribers who have NOT been referred when they are added to the referral campaign.

• Referral Welcome Email If your Campaign Goal is set up to track a single conversion event, the Referral Welcome email is sent to subscribers who have been referred when they are added to the referral campaign.

• Pending Welcome Email If your Campaign Goal is set up to track two or three conversion events, the Pending Welcome email is sent to referred subscribers when they are added to your campaign.

• Confirmed Welcome Email If your Campaign Goal is set up to track two or three conversion events, the Confirmed Welcome email is sent to referred subscribers when they are confirmed.

• Follow-up email The Follow-up email is sent a chosen amount of time after a subscriber signs up (eg: 6 hours after sign up).

• First Referral Email The First Referral email is sent to a subscriber when they refer their first friend.

• Referral email The Referral email is sent to the referrer when they refer a friend, except for the first referral. Use the "First Referral Email" for that.

• Activation email The Activation email is sent to those who have not referred anybody a chosen amount of time (eg: 5 days) after they sign up.

• Milestone email The Milestone email is sent when a subscriber refers a specific number of people (eg: 5 referrals).

• Reminder email The Reminder email is sent to those who haven't referred a friend in a while. This email is sent a chosen amount of time (eg: 5 days) after their last referral.

• Promoted Reward email The Promoted Reward email is sent when you promote a subscriber either via the dashboard or the API.

Merge tags

A merge tag looks like a snippet of text. ReferralHero replaces that text with the dynamic content the merge tag refers to, like the person name or email.

This is the complete list of available merge tags:

Merge tag	Description
%name%	Subscriber's name
%email%	Subscriber's email address
%crypto_wallet_address%	Subscriber's Crypto wallet address
%phone_number%	Subscriber's phone number
%confirmation_link%	Link to verify the Invitation
%referrer%	Referrer's name if present otherwise Referrer's email address
%reward_value%	Reward value
%referral_code%	Subscriber's unique referral code
%position%	Subscriber's position in list (Eg: 5)
%position_ordinal%	Subscriber's position in list in ordinal number (Eg: 5th)
%people_ahead%	Number of people ahead in the queue
%referral_link%	Subscriber's referral link
%total_referred%	Subscriber's total number of referrals
%subscriber_id%	Subscriber's id.
%coupon%	A unique random coupon code from a Coupon Group of your choice
%group_payout_reward_value%	Group payout reward value
%tremendous_reward_link%	A unique Tremendous reward link.
%facebook_link%	Referral link with source set to "Facebook"
%facebook_icon%	Facebook icon with a link to share on Facebook.
%facebook_share_link%	Facebook link to share via Facebook.
%twitter_link%	Referral link with source set to "Twitter"
%twitter_icon%	Twitter icon with a link to share on Twitter.
%twitter_share_link%	Twitter link to share via Twitter.
%email_link%	Referral link with source set to "Email"
%email_icon%	Email icon with a link to share via email.
%email_share_link%	Email link to share via email.
%whatsapp_link%	Referral link with source set to "Whatsapp"
%whatsapp_icon%	Whatsapp icon with a link to share on Whatsapp.
%whatsapp_share_link%	Whatsapp link to share via Whatsapp.
%facebook_messenger_link%	Referral link with source set to "Facebook Messenger"
%facebook_messenger_icon%	Facebook Messenger icon with a link to share on Facebook Messenger.
%facebook_messenger_share_link%	Facebook Messenger link to share via Facebook Messenger.
%linkedin_link%	Referral link with source set to "Linkedin"
%linkedin_icon%	Linkedin icon with a link to share on Linkedin.
%linkedin_share_link%	Linkedin link to share via Linkedin.
%reddit_link%	Referral link with source set to "Reddit"
%reddit_icon%	Reddit icon with a link to share on Reddit.
%reddit_share_link%	Reddit link to share via Reddit.
%telegram_link%	Referral link with source set to "Telegram"
%telegram_icon%	Telegram icon with a link to share on Telegram.
%telegram_share_link%	Telegram link to share via Telegram.
%line_link%	Referral link with source set to "Line"
%line_icon%	Line icon with a link to share on Line.
%line_share_link%	Line link to share via Line.

Custom HTML

ReferralHero comes with 4 simple templates you can choose from for your outgoing emails, but we also support custom HTML code.

To use your custom HTML:

Step 1: Choose No template from the Template drop-down.

Step 2: Click on the Source code button in the editor (it's the second from the right)

Step 3: Add your HTML code in the popup. Save your changes.

Test email

To send a test email scroll to the bottom of the page, enter an email address and click on Send Test Email.

ReferralHero will send you the latest saved version of your email so make sure to save your email before sending a test.