Website Referral Analysis

ReferralHero's Website Referral Analysis uses our proprietary algorithm to accurately track and analyze unique visitors to your website. It automatically identifies advocates and referrals, providing deep data insights into organically occurring referrals and showcasing the significant impact of word-of-mouth on your business. This tool is highly recommended as it provides the following benefits:

• Automatically identify potential advocates

• Automatically track the volume of referrals coming to your website

• Automatically know what web pages get shared the most

Note: If an active visitor is identified as a subscriber at any time, their profiles are matched and merged.

Active Visitors Profiles

• All visitor profiles can be found in the Subscribers > Active Visitors tab.

• When this feature is enabled, there will be an "Active Visitor Organic” or an “Active Visitor Referred" for every website visitor.

Implementing Website Referral Analysis

It is highly recommended to run this tool by itself or with another one of ReferralHero’s growth tools.

Setting Up Website Referral Analysis

1. Create a new campaign

2. Select the template “Website Referral Analysis”

3. Navigate to the Installation tab and install the ReferralHero global tracking code in the header of your website.

Note: For accounts created after Feb 28 2024, you only need to install the global tracking code once. Skip this step if it has already been added to your website header.

Scenario Overview 1

1. A visitor arrives at your website without a referral link, created as an organic visitor in the website campaign.

2. The organic visitor signs up for your referral campaign, transitioning into an organic subscriber in both the website and referral campaigns.

3. They share their referral link with friends.

4. When a friend visits your website through the referral link, a referred visitor profile is created in both the website and referral campaigns.

5. The referred visitor signs up on your referral campaign, converting into a referred subscriber in both campaigns.

Scenario Overview 2

1. A visitor visits your website without a referral link, created as an organic visitor in the website campaign.

2. They copy your website URL and share it with friends.

3. When a friend visits your website via the shared link, the friend is created as a referred visitor in the website campaign.

4. The organic visitor later signs up for your referral campaign, becoming an organic subscriber in both the website and referral campaigns.

5. The referred visitor signs up on your referral program, converting into a referred subscriber in both campaigns.

Remove MWR from Google Analytics Reports

The unique MWR associated with each referral link can result in distinct values appearing in different columns within Google Analytics reports. Fortunately, Google Analytics provides an option to exclude URL parameters, ensuring a cleaner and more streamlined presentation of your data in the reports.

Note: This exclusion applies to future data tracked by Google Analytics and does not affect existing reports or page URLs that already have an MWR parameter attached.

Steps to Remove MWR from Google Analytics Reports:

1. In your Google Analytics account, navigate to the “Admin” section.

2. Under the View column, access "View Settings".

3. Locate the “Exclude URL Query Parameters” option and enter “mwr”.

4. Click on the Save button to apply the exclusion, and you're all set.