Facebook Pixel

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Facebook Pixel
You can integrate your Facebook Pixel with ReferralHero to understand your user behaviour and traffic. A Facebook pixel collects data about people who visit or sign up to your campaign, so that you can more effectively plan your ad campaigns to find new customers.
Add a Facebook pixel ID to your campaign
1.
Grab your Facebook Pixel ID from your Facebook Ads Manager​
2.
Go to your campaign dashboard > Edit campaign > Integrations > Facebook Pixel
3.
Toggle Enable Facebook Pixel and enter the Pixel ID
4.
Save the changes
After you add the pixel to your campaign, then you can make sure that it's working by using Facebook Ads Manager. Learn about how to tell if your Facebook pixel is working from the Facebook Help Center.
NOTE: If you've recently added a Facebook pixel to your online store, then you need to wait for customer activity before you'll see any data in Facebook Ads Manager.
Facebook Pixel Events
ReferralHero sends 3 standard events to Facebook:
PageView
When a user visits your campaign.
Lead
When a person signs up to your campaign.
CompleteRegistration
When a person verifies their email address.
Note that if the Email confirmation is enabled that number of "Lead" events might be higher than the number of  "CompleteRegistration" events due to some people not confirming their email address.
Trigger Facebook Pixel Manually
To trigger the Facebook Tracking Pixel manually, just use the afterSuccess callback in the Configuration file and choose which events you want to send.
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<script type="text/javascript">
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  window.RHConfig = {
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    callbacks: {
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      afterSuccess: function(output) {
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        if (output.response == "subscriber_created") {
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          fbq('track', 'signup');
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        }
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      }
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    }
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  }
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</script>
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Contents
Add a Facebook pixel ID to your campaign
Facebook Pixel Events
Trigger Facebook Pixel Manually