Subscriber Profile

Each subscriber in your campaign has a profile page that tracks their activity, personal details, and eligibility for rewards. Profiles are automatically created when a person signs up (organically or via referral) and updated in real time as they engage with your campaign.

Global Subscriber vs Campaign Subscriber

When someone enters your system, their information is stored at two levels:

• Global Subscriber

  • Represents the person across all campaigns

  • Identified by a constant Global Subscriber ID (e.g., gsub_ff802dc19549)

  • Stores global data like name, email, tags, verification, wallet details, etc

  • Can be linked to one or more campaign profiles

• Campaign Subscriber

  • Represents that same person within a specific campaign

  • Identified by a unique Campaign Subscriber ID (e.g., sub_bd0ed699b77a)

  • Stores campaign-specific data such as referral status, rewards, rank, conversion values, etc

  • A new Campaign Subscriber ID is generated for each campaign the person joins, but all are tied back to the same Global Subscriber

Subscriber Type

Subscribers can have two different Types:

• Organic – A person who signs up directly, is imported, or is synced via integrations into your campaign

• Referred – A person who first clicks a unique referral link and then signs up

Referral Status

Referral Status shows how far a referred subscriber has progressed through your conversion funnel. This makes it easy to segment, analyze, and trigger automations.

Referral statuses vary depending on how many conversion events your campaign tracks:

• One conversion event

  • Status: Confirmed

  • Example: A giveaway signup. The referred subscriber is marked Confirmed immediately when they join

• Two conversion events

  • Statuses: Pending → Confirmed

  • Example: An e-commerce flow. Referral signs up (Pending), then makes a purchase (Confirmed)

• Three conversion events

  • Statuses: Pending → Unconfirmed → Confirmed

  • Example: A SaaS funnel. Referral signs up (Pending), starts a trial (Unconfirmed), then becomes a paying customer (Confirmed)

Profile Sections

The subscriber profile is divided into several sections:

Global Subscriber Menu

At the top right corner of the profile page, you’ll find a three-dot menu with the following options:

1. Edit info – Edit the subscriber’s primary identifier

2. Export – Export the subscriber’s details

3. Flag all referrals as High Risk – When checked, marks this subscriber and all their existing and future referrals as high risk

4. Delete subscriber – Deletes the global subscriber associated with the Global Subscriber ID (e.g., gsub_ff802dc19549)

Global Profile Overview

Just below the Global Subscriber menu, you will find the following data:

• Name and Unique Identifier

• Referral link – Unique referral link for the selected campaign

• Download QR code – Scannable code pointing to their referral link

• Visitor count – How many people clicked their link (across all campaigns)

• Referral counts – Number of Pending, Unconfirmed, and Confirmed referrals (across all campaigns)

• Points – Accumulated points (if points-based systems are enabled)

• Generated revenue – Total revenue attributed to this subscriber’s referrals

• Total commission paid – Total commission earned by this subscriber

• High Risk flag – Indicator if fraud detection has flagged this profile

Personal Info Section

The Personal Info panel contains global fields that apply across all campaigns, including:

• Name

• Global Subscriber ID – Unique ID across all campaigns

• Email

• Phone number

• Web3 Wallet Address / Crypto Wallet Provider

• Tags – Labels for segmentation (across all campaigns)

• Verified – Shows whether the subscriber has been verified (email/SMS). If verification is not enabled in the Unique Identifier settings of the Campaign Builder, this defaults to True

• Extra fields – Up to four custom fields can be added

• Option field – Value selected from the Option Field dropdown in the signup widget

• Address / Country / City

Campaign Info Section

Just below the Global Profile Overview, you’ll see a horizontal list of campaign tabs. These represent all the campaigns the subscriber is part of.

• By default, the first campaign is selected

• Clicking another campaign tab will update the Campaign Info panel with the subscriber’s data specific to that campaign

At the top right corner of the Campaign Info panel is the Campaign Subscriber menu (three-dot menu). Options include:

1. Edit info – Edit the subscriber’s global or campaign-level info

2. Profile link – Access the subscriber’s public profile link

3. Delete subscriber – Deletes this campaign subscriber (associated with the Campaign Subscriber ID)

The Campaign Info panel displays campaign-specific data, such as:

• Campaign Name

• Type – Organic or Referred by [advocate’s unique identifier]

• Referred status – Only available for referred subscribers (Pending, Unconfirmed, or Confirmed)

• Added on – Date the subscriber joined the campaign

• Referral code – Unique code attached to their referral link

• Conversion value – Value of the first transaction synced to ReferralHero

• Conversion category – Conversion category synced to ReferralHero

• Lifetime spend – Sum of all transaction values

• Transaction ID – ID of the first conversion transaction

• Eligible Rewards – Rewards the subscriber is eligible for

• Position – Their rank in the campaign leaderboard

• Campaign Subscriber ID – Campaign-level subscriber ID

• Device / OS Type / Screen Size – Technical info from their signup visit

• IP address – IP address from their signup visit

• Source – Where the visit came from

• Landing Page / Subscribe Page URLs

• Email Unsubscribed – Current email subscription status

• SMS Unsubscribed – Current SMS subscription status

Key differences:

• Organic subscribers: Type shows as Organic. No Referred status field

• Referred subscribers: Type shows as Referred by [advocate’s unique identifier], with an extra Referred status field

Activity Panels

Subscriber profiles also include expandable panels with campaign activity:

• Referred Visitors – Visitors who clicked this subscriber’s referral link

• Referred Subscribers – People who signed up using their referral link

• Rewards Unlocked – Individual rewards unlocked

• Group Payout Rewards – Rewards grouped into bulk payouts

• Timeline Log – Chronological log of activity and edits. Can be sorted newest → oldest or vice versa, and filtered by date