Unique Identifier

The unique identifier will be a required field that identifies a subscriber in your campaign and cannot be changed after a subscriber is added to your campaign. You have 4 options for a unique identifier:

• Email

• Phone Number

• Web3 Wallet Address

• Other

Verification

Each unique identifier has an optional verification process that you can enable. When deciding to enable this feature, consider:

Verify	Not Verify
You're running a contest	You're running a referral or affiliate program
Assurance a valid unique identifier was provided	You have your process to verify the subscriber
Protection against spambots, email scams, and fake subscribers.	Our anti-fraud algorithm will identify potential spam and fake subscribers
It is a legal requirement in your country	This additional step can sometimes restrict referrals
Archived record documenting the subscriber's consent	Verification can be enabled at any time during your campagin