Unique Identifier

The unique identifier will be a required field that identifies a subscriber in your campaign and cannot be changed after a subscriber is added to your campaign. You have 4 options for a unique identifier:

Verification

Each unique identifier has an optional verification process that you can enable. When deciding to enable this feature, consider:

Verify
Not Verify

You're running a contest

You're running a referral or affiliate program

Assurance a valid unique identifier was provided

You have your process to verify the subscriber

Protection against spambots, email scams, and fake subscribers.

Our anti-fraud algorithm will identify potential spam and fake subscribers

It is a legal requirement in your country

This additional step can sometimes restrict referrals

Archived record documenting the subscriber's consent

Verification can be enabled at any time during your campagin

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